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Tag: Hospitality Performance Metrics

What is in the near future for the Hotel Industry?

March 11, 2011
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 |  Categories: Building Business Value, Family Business Topics, Hospitality News

First, a look back at 2010: In December, 2009, major hospitality research firms were forecasting a continued, but very slight decline in hotel performance for 2010. Now that the year is over, we see that recovery in the hotel industry in 2010 was far superior to the original predictions: 2011 and 2012 Predictions from STR…

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STR Predicts Good News in 2011

December 8, 2009
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 |  Categories: Business News & Topics

By OJ Robinson As part of its monthly forecast program, STR (Smith Travel Research) is projecting the US Hotel industry will report increases in all three key metrics in 2011. STR’s forecast projects 2011 occupancy to be up 2.4 percent to 56.2 percent, average daily rate to increase 3.0 percent to US$96.81, and revenue per…

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