STR Predicts Good News in 2011
By OJ Robinson As part of its monthly forecast program, STR (Smith Travel Research) is projecting the US Hotel industry will report increases in all three key metrics in 2011. STR’s forecast projects 2011 occupancy to be up 2.4 percent to 56.2 percent, average daily rate to increase 3.0 percent to US$96.81, and revenue per…